Conference Agenda

WIGCOT is one of the nation’s largest state tourism conferences, pairing education and networking to uplift Wisconsin’s powerful tourism industry. This renowned annual conference brings together destination marketing organizations, tourism attractions and vendors to put Wisconsin’s tourism industry on the cutting edge of research, trends and tools.  

WIGCOT will not only help you brush up on skills but to sculpt your entire approach to tourism promotion. Whether you want to advance your work in welcoming all or promoting outdoor recreation, up your marketing or public relations game, motivate your team, secure more grants or leverage the value of Travel Wisconsin, this conference is a symphony of tourism expertise. 

We look forward to seeing you at the Grand Geneva Resort!

March 10-12, 2024