custom email co-op
New for 2021!
Prominently feature your destination in a custom email sent to over 167,000 subscribers! Industry partners can appear in a dedicated email, designed with the Travel Wisconsin brand. Your e-feature includes a professional photography shoot and photo package.
AS OF MAY 4 - ONE OPPORTUNITY IS STILL AVAILABLE FOR NOVEMBER!
Eligibility
The Custom Email co-op program is open to Destination Marketing Organizations and Tourism-Related Businesses, Attractions & Events. All participants are subject to Wisconsin Department of Tourism approval.
Asset Development
Partners provide content ideas tied to the deployment theme and landing page URLs relevant to the content.
Travel Wisconsin will develop email copy in the Wisconsin brand voice. Travel Wisconsin will also coordinate photography production and photo selection prior to deployment.
Partners participate in one round of revisions before emails are deployed.
Cost and Frequency
Program investment is $3,000 and includes email development, deployment to over 167,000 subscribers and a fifteen (15) image photography package for partner ownership. Photo packages may be expanded at additional cost.
This program is limited to 1 partner per month, starting June 2021. Limit of one deployment per partner, per year.
AS OF MAY 4 - ONE OPPORTUNITY IS STILL AVAILABLE FOR NOVEMBER.
Deadline
Reservations for distribution dates of June-August must be made by January 31, 2021. Distribution dates of September-December must be reserved by April 30, 2021. Theme discussions, email development and photos shoots occur after reservations are confirmed. Reservations are accepted on a first come, first served basis.