wtmj radio co-op
Be heard and inspire travelers to visit your destination with Wisconsin radio! Participate in an exclusive on-air interview by John Mercure and feature your destination on WTMJ 103.3 FM / 620 AM in a dedicated audio segment. All interviews are pre-recorded in the week leading up to the air date. Programs air on Saturdays from 2-3 pm across the state.
Eligibility
The WTMJ co-op program is open to Destination Marketing Organizations. All participants are subject to Wisconsin Department of Tourism approval.
Asset Development
Interview topics will be developed by Travel Wisconsin in advance of the recording. Each partner will receive a variety of show topics applicable to their destination, spread throughout the course of the year.
Cost and Frequency - SOLD OUT for 2021
The total partner investment is $1,800, with the cost per segment being $200 and each partner receiving a total of nine 6-minute interviews throughout 2021. Partners will be billed for the entire year upon sign-up.
This program is limited to 16 partners and is sold-out for 2021. We anticipate information on the 2022 co-op program being available in October.