influenceR co-op
Want to cultivate meaningful influencer relationships?
Through both organic and paid influencer programming, Travel Wisconsin will develop and execute customized programs across verticals. The team will work with individual partners across the state to find the right influencers for the brand and create lasting relationships that will deliver results for the destinations.
Travel Wisconsin will negotiate individual contracts, coordinate travel, and work with the destination on ideating the itinerary, create the final itinerary documents and briefing pages with appropriate social tags included, and ensure the campaign adheres to legal requirements.
The partner will handle coordinating the itinerary activities including, but not limited to, lodging and meals, any influencer gifts, on-the-ground transportation, and more.
Eligibility
PR co-op programs are open to Destination Marketing Organizations (DMOs) and tourism-related businesses, attractions and events. All participants are subject to Travel Wisconsin approval.
Cost
Program cost is $10,000 per partner, with $10,000 in matching funds by Travel Wisconsin.
Package includes:
- Up to 5 influencers (paid or for trade)
- Influencers will typically have between 20,000-150,000 followers (dependent on destination's influencer programs and goals) that will be thoroughly vetted
- Deliverables including image/video assets, specific reach or traffic KPIs
- Does NOT include travel or on-the-ground expenses, which would be at destination’s expense
Deadline
Reservations are accepted on a first come, first served basis.
Questions on PR co-op opportunities?
Contact Caitlin Martz at Wisconsin@TurnerPR.com.