PR group media Familiarization tours
Create a custom media tour for your destination!
Traditional Travel Wisconsin familiarization (FAM) tours feature at least three destinations within the state and are executed in partnership with destinations. In addition to this traditional programs, we are offering customizable group media FAM tours. Through this PR co-op program, individual CVBs and destinations can coordinate a custom FAM focused only on their destination or in partnership with multiple destinations.
The theme of the trip must focus on one of Travel Wisconsin's four narratives - Wisconsin Rising, Slow Travel, Tasty Makers or Outdoor Adventure - and writers must be contributing to the list of target media publications.
Travel Wisconsin will handle inviting the media (with attendance goal of 5 writers), coordinating travel, and working with the destination(s) on ideating the itinerary, creating final itinerary documents and briefing pages. Destination will handle coordinating the itinerary activities including, but not limited to, lodging and meals, any media gifts, on-the-ground transportation, and more. A representative from WDT will assist in staffing the tour.
Eligibility
PR co-op programs are open to Destination Management Organizations (DMOs) and tourism-related businesses, attractions and events. All participants are subject to Travel Wisconsin Approval.
Cost
Program cost is $4,375 per tour, with $4,375 in matching funds by Travel Wisconsin. Investment includes time for coordination and transportation, but does not include on-the-ground expenses.
Deadline
Reservations are accepted on a first come, first served basis.
Questions on PR co-op opportunities?
To sign-up email Caitlin Martz at Wisconsin@TurnerPR.com.