sponsored articles co-op
Tell your destination’s unique and compelling stories with the Travel Wisconsin brand! Sponsor an exclusive article and inspire travelers to visit your destination with original content and a professional photography package. Articles will be hosted on TravelWisconsin.com, distributed within the Wisconsin Traveler and featured in a Facebook ad.
Eligibility
The Sponsored Article co-op program is open to Destination Marketing Organizations. All participants are subject to Wisconsin Department of Tourism approval.
Asset Development
Partners provide content ideas and suggested locations tied to the deployment theme, as well as landing page URLs relevant to the content, when available.
Travel Wisconsin will develop copy for the article, social post and email feature using the Wisconsin brand voice. Travel Wisconsin will also coordinate photography production to occur at the destination two-three weeks prior to publication. Travel Wisconsin will also make image selections for touchpoints prior to distribution.
Partners participate in one round of article outline review and one round of article revisions before publication.
Partners provide content ideas and suggested locations tied to the deployment theme, as well as landing page URLs relevant to the content, when available.
Travel Wisconsin will develop copy for the article, social post and email feature using the Wisconsin brand voice. Travel Wisconsin will also coordinate photography production to occur at the destination two-three weeks prior to publication. Travel Wisconsin will also make image selections for touchpoints prior to distribution.
Partners participate in one round of article outline review and one round of article revisions before publication.
Cost and Frequency
Program investment is $4,000 and includes article development, article hosting on TravelWisconsin.com for one year, deployment in an email to over 167,000 subscribers, a Facebook ad with dedicated media spend and a fifteen (15) image photography package for partner ownership. Photo packages may be expanded at additional cost.
This program is limited to 1 partner per month, starting June 2021. Limit of one deployment per partner, per year.
2021 Deployment Dates and Themes
- June - Water Activities
- July - Breweries/Wineries
- August - Arts & Culture
- September - Outdoor Recreation
- October - Fall Color
- November - Culinary
- December - Natural Wonders
Deadline
Reservations for distribution dates of June-August must be made by January 31, 2021. Distribution dates of September-December must be reserved by April 30, 2021. Articles may publish on TravelWisconsin.com prior to distribution in paid media channels. Theme discussions and photos shoots occur after reservations are confirmed. Reservations are accepted on a first come, first served basis.
*The below article layout is for sample purposes and is subject to change.