traveler email co-op

Spotlight your destination in a bi-weekly email sent to over 167,000 subscribers!  Industry partners can appear in the top position of Travel Wisconsin’s most popular email communication, the Wisconsin Traveler e-newsletter. Appearing just under the header of the email, the Destination Spotlight showcases your destination with a photo, text and link to your landing page.

As of May 4, 2021, Traveler Email Co-ops are still available in September, October, November and December.

Eligibility

The Wisconsin Traveler email co-op program is open to Destination Marketing Organizations and Tourism-Related Businesses, Attractions & Events. All participants are subject to Wisconsin Department of Tourism approval.

Asset Development

Partners provide a headline, high-quality image, description, landing page URL and a desired deployment date. Travel Wisconsin handles asset development, with review and approval by the partner.

Cost & Frequency

Program cost is $350

This program is limited to 6 partners per bi-weekly deployment.  Limit of one deployment per month, per partner.

As of May 4, 2021, the following Traveler Email Co-ops are still available:

  • September 23
  • October 7
  • October 21
  • November 18
  • December 16


Deadline

Reservations and materials must be submitted at least four weeks prior to desired deployment date and are accepted on a first come, first served basis.

*Email layout is for sample purposes and is subject to change