social media co-op

Tap into Travel Wisconsin’s social following and promote your destination through a paid partnership! Our social media co-op program allows tourism industry partners to buy into monthly Facebook ad content and gain valuable exposure using the Travel Wisconsin brand.

Targeting: Create a look-a-like audience of Travel Wisconsin’s Facebook Audience. Allows partners access to our audience of high-quality, engaged travelers interested in Wisconsin destinations and attractions.

 Average Ad Impressions: 30,000 impressions

 Average Ad CTR: 1.3%

As of May 4, 2021, there is still availability in the months of: July, October, November and December.

Eligibility

The Social Media co-op program is open to Destination Marketing Organizations and Tourism-Related Businesses, Attractions & Events. All participants are subject to Wisconsin Department of Tourism approval.

Asset Development

Partners provide the ideal ad start date, basic content direction, any targeting parameters, a click-through URL and a high-resolution photo. Travel Wisconsin handles asset development, with review and approval by the partner.

Cost and Frequency

Program cost is $400 and includes ad development, targeting, ad management and promotion.

This program is limited to 10 partners per month.  Each partner is limited to two ads per season.

  • Summer: June – August
  • Fall: September – November
  • Winter: December – February
  • Spring: March – May
As of May 4, 2021, there is still availability in the months of: July, October, November and December.

Deadline

Reservations and materials must be submitted by the first of the month prior to the desired start date. For example, if an ad starts July 10, reservations and materials are due by June 1.

Reservations are first come, first served.